Microsoft’s Surface technology has now become a 2 billion dollar business, and a large part of that business is comprised of working with a growing list of resellers. A big challenge of working with so many resellers is keeping the messaging and customer education consistent. As a solution, I helped create a video-based interactive experience about Microsoft Surface tablets that delivers details about the product and how it can be useful in b2b applications and also collects data about user needs so that continuing communication can be relevant.